Case Study: The Artisans House 

A National Model for Heritage & Creative Economy, 2022-2024

The Challenge

Saudi Arabia’s craft sector needed a unified national system that could train, standardize, and connect artisan practices to market growth.

Our Role

Rukun was commissioned by the Heritage Commission to create the Artisans House Strategy and Operating Model.

The framework established governance structures, training systems, and market connections for craft houses across regions.

  • Solution

    Unified models for operations and training.


    Governance templates for rural and urban craft houses.


    Performance systems to monitor the quality and impact of the program.

  • Achievements

    In two years, the program:

    Deployed operational models across 13 regions

    Delivered 9+ workshops and knowledge transfer sessions

    Standardized national templates for all houses

    Piloted rural models in Qassim and Najran, urban ones in Makkah and the Eastern Province

    Integrated product development and market strategies in craft fairs

  • Impact

    The Craft Houses initiative now serves as:

    A national blueprint for craft preservation and creative entrepreneurship.


    A link between heritage and innovation to build pathways for sustainable cultural industries.